The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread rollout. This shift aligns with a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for substandard, mass-produced content that is often absurd or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we want to give people the ability to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform announced that there are now over a billion videos on its service labeled as made with AI. In total, over 100 mn videos are added to the service each day, making AI content a limited percentage of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the amount of artificial media they watch by opening the “manage topic” setting in the application and selecting AI-made media. Other topics that can already be modified under the setting encompass politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to identify lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the service will henceforth add an “AI-made” tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This step is intended to deter users from seeking to circumvent the tagging system.
Educational Initiatives
The company is additionally launching a $2 million awareness program for professionals and organizations to create educational content about using AI responsibly. This project will assist non-profit groups specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, during controversy over proposals to lay off a large number of review team members in Britain. It is planning to cut hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most distressing content ahead of it is viewed by humans. The platform reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
